Scaling an ABM platform's frontend without slowing the team down
As lead engineer on new application modules for Demandbase's account-based marketing platform, I took features from initial design through deployment, turned dense product requirements into technical design documents, and refactored a large React codebase for speed and reliability.
- 20%
- faster React application performance
- 60%
- fewer open frontend bug tickets
- 25%
- shorter development timelines
- 2+ yrs
- owning major platform features
Shipping new modules into a mature ABM platform
Demandbase is an enterprise account-based marketing platform — data-dense, fast-moving, and unforgiving of regressions. I led cross-functional collaboration from initial design through deployment for new application functionality, aligning engineering work with clear business objectives.
That alignment cut development timelines by roughly 25% — the team spent less time reworking features that drifted from intent and more time shipping the right thing once.
From product requirements to technical design
I translated Product Requirements Documents into detailed Technical Design Documents, so specifications matched business goals before a line of code was written. As lead engineer on a major feature, I retained ownership of its support and maintenance after launch.
I also developed the React architecture for new large-scale application modules and established the React best practices the team coded against.
Refactoring for performance and reliability
On an established, data-heavy product, the hardest problems are the invisible ones. I resolved complex frontend issues — performance bottlenecks, data-heavy UI problems, and production bugs — reducing open bug tickets by 60% and improving user-experience metrics.
A focused pass over the existing React codebase delivered a further 20% improvement in application performance.
Have a mature product that needs to move faster without breaking? That's the work I do.